Business

Bisleri deal will be a smart buy for Tata Consumer

By Dan Neff

As part of the buyout deal, Bisleri’s current management team will continue for two years. It has reportedly set a target to reach a turnover of ₹5,000 crore within four years.

Synopsis

Addition of Bisleri to its portfolio may catapult TCPL to unquestioned leadership in the organised packaged water market ahead of Coca Cola’s Kinley and PepsiCo’s Aquafina. Bisleri has a 32% share of the ₹8,000-crore organised packaged water market.

ET Intelligence Group: Tata Consumer Products’ (TCPL) proposed acquisition of the Bisleri brand, which is synonymous with the packaged-water category in the country, will establish its leadership credentials in a line of business where the salt-to-software conglomerate has a visible presence in the market’s premium end through Himalayan and Tata Copper Plus.

Addition of Bisleri to its portfolio may catapult TCPL to unquestioned leadership in

BY

ET Bureau

4 mins read, Last Updated:

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Dan Neff