Bigg Boss OTT garners 400 million video views

The show has already generated over 4 billion (400 crore) minutes of watchtime across 35 million (3.5 crore) Viewers, the statement added.

The company said that the season has already broken records for the highest weekly votes ever for a contestant, surpassing the Season 13. A record 150 million votes have already been registered in the first two weeks.

With options to access multi-camera feeds, 360-degree cameras, Live chats, voting, and several other unique features, audiences have lapped up the opportunity to engage at a level never seen before.

Unique interactivity segments like Meme The Moment, which has the quirkiest and funniest scenes of BB OTT converted into templates for viewers to customize into memes using their own words, as well as Janta Ka Vichar, where BB OTT fans can send the best video question for contestants and get an opportunity for a video call with Salman Khan on Weekend Ka Vaar, elevate the engagement opportunity for users and brands.

According to Viacom18, the entertainment IP has earned itself a prime position among advertisers owing to its reach and unique engagement options. Anchored by the popularity of the show and its OG host, Salman Khan, a diverse set of brands have joined as sponsors for JioCinema’s Bigg Boss OTT.Bigg Boss OTT, presented by Vimal Elaichi and powered by Too Yumm, also includes other Special Partners like Vicco Vajradanti Sugar Free Paste, Paytm, Silver Coin Chakki Atta, Lenskart, and Ching’s Schezwan Chutney, with many more identifying opportunities to integrate. Other advertisers across categories also continue to leverage JioCinema’s ad-tech suite to drive reach and engagement for their brands.