An eagle-eye customer has noticed a sharp price increase on Coles milk today, but there’s one way you can still get the old price.
Customers have noticed Coles has quietly increased the price of its own brand milk in stores today while online shoppers are still getting the old price.
A picture was shared to the Facebook group “Simple Savers” on Wednesday of a 3L carton of Coles full cream milk with a $4.50 price tag – a spike of 60 cents.
The customer went on to share that during her morning shop she noticed the 2L was also now $3.10 and long-life was $1.60.
On Wednesday afternoon, Coles online was still showing the price of a 3L milk at $3.90, 2L at $2.60 and long-life at $1.35.
Some people in the group pointed out $4.50 was still a cheap price for milk, while others declared it was “ridiculous” prices just keep climbing.
“OMG this is sad … That means cafes will put price up too but I guess we can’t afford to go there anymore,” one person wrote.
“Let’s just hope the increase isn’t just lining the pockets of CEOs and other higher ups, and its actually going to the farmers that work hard to supply it,” said another.
Responding to people who pointed out the price was still $3.90 at their store, the original poster said she had watched them just change the ticket over so a price increase at other stores was probably still to come.
Another Aussie on the group was shocked after browsing the refrigerator aisle of the supermarket — it is not clear which chain — noticing the price of lactose free milk has increased.
Images shared to the Simple Savers Facebook group show Paul’s Zymil lactose free low fat milk now costs $6.60 and an alternative by Norco cost $5.95 per 2L bottle.
Asking for advice, the woman sad: “Any suggestions on where I can get cheaper low fat milk please? I can simply not afford this anymore.’
“I don’t want to have to drink cupboard milk (long-life milk) instead but it’s looking like the only option.”
Vegetables including lettuce, carrots, zucchini, cauliflower and broccoli have also increased in price over the past couple months.
The observation shocked others online who offered a list of potential alternatives the woman could buy.
“You just gave me a shock I buy lactose free milk but haven’t looked at the price. I think I will have to buy my husband normal milk and just get a 1L for me!” one woman wrote in the comments.
Others said long-life milk options are usually cheaper compared to fresh milk.
“I have bought lactose free full and lite milk in the Coles brand 1L for a long time now, $2.50 for a 1ltr carton and you’ll find it next to the Zymil in the fridges,” one person said.
“Long life milk is cheaper and tastes pretty good. I used to buy A2 and now use Devondale long life in my cereal, it’s also cheaper if you buy at Costco,” another added.
Another person said they opt for 1L Aldi milk, while another said low fat powdered milk is also a good alternative for just $8 from Woolworths or Coles.
News.com.au has reached out to Coles to comment.
Originally published as Customers call out Coles for quietly increasing the price of milk
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