As Maruti-Toyota unleashes hybrid tech on rivals, why pricing reveals more than meets the eye
Automobile

As Maruti-Toyota unleashes hybrid tech on rivals, why pricing reveals more than meets the eye

By Eduardo Saverin

Getty Images; BCCL

Synopsis

Maruti has priced Grand Vitara’s strong hybrid variant at an INR50,000 premium to Toyota’s Hyryder. It has, however, priced the mild hybrid at an INR20,000 discount to the comparable Toyota Hyryder model. The pricing sends a message that Toyota will push its strong hybrid tech more aggressively while Maruti will focus more on selling its mild hybrid technology.

What makes a technology click in the consumer space? It is the ability to woo the consumer without burning a hole in the pocket.Maruti Suzuki and Toyota are trying to achieve a similar feat with their mid-size hybrid SUVs — the Grand Vitara and the Hyryder, respectively. The SUVs will come in two avatars. A strong hybrid one that will use Toyota’s technology and a smart hybrid (read mild hybrid) version that will run on Maruti Suzuki’s

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Eduardo Saverin