Automobile

As Maruti goes on a mega SUV drive next year, a key question: Has it lost the plot already?

By Eduardo Saverin

Maruti Vitara Brezza displayed at the Auto Expo 2020 at Greater Noida on the outskirts of New Delhi on February 6, 2020.

Synopsis

While Maruti was engrossed in its wide range of small cars, its rivals bulked up on their SUV portfolio. With SUVs now clocking exponential growth, India’s No.1 carmaker has decided to play catch-up. Has the rise of the SUVs caught Maruti by surprise? Can it make up for lost time?

RC Bhargava, chairman of Maruti Suzuki, has a candid confession to make — that India’s No. 1 carmaker didn’t expect the SUV market to grow so fast.“We might have been a little bit delayed. We were engaged in converting our models to meet the BS-VI deadline. But we have more models than anybody else. That meant much more engineering work than anybody else had to do. Ultimately everybody has limited resources,” Bhargava tells ET Prime. While

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Eduardo Saverin