As jostle for third row revs up, Hyundai oils seven-seater SUV Alcazar. Challengers: Tata, M&M, MG
Automobile

As jostle for third row revs up, Hyundai oils seven-seater SUV Alcazar. Challengers: Tata, M&M, MG

By Eduardo Saverin

As jostle for third row revs up, Hyundai oils seven-seater SUV Alcazar. Challengers: Tata, M&M, MG

Synopsis

The seven-seater SUV segment is an attractive alternative to boxy MPVs. With SUVs contributing 46% to its product portfolio, launching a seven-seater is logical for Hyundai. Last year, Hyundai was on the top of the SUV chart, controlling 26% of the market. Can Alcazar match up to the likes of the new Tata Safari, Mahindra Scorpio, or MG Hector Plus?

It first came to sell “the complete family car” offering “total control”. With an unconventional-shaped Santro, which looked completely different against the low-rise Maruti Zen or Maruti 800, South Korean automaker Hyundai began its long ride in what was a not-so-diverse market back then in 1998. The parent of a ‘tall boy’ (as Santro is often referred to) has bulked up ever since, trying out cars of different shapes and sizes. It now wants to

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Eduardo Saverin