It is perhaps one of the frequently asked questions we hear and read online for a few years now: Are streaming services killing cable companies? There is no correct answer to this question. You will hear people saying that yes, streaming services are killing cable companies, but to a little extent. Some will say that streaming services are not killing cable companies at all. In short, the answers vary depending on the condition.
Why people still buy cable services?
You cannot ignore the fact that cable companies were the most commonly used medium (besides satellite) for watching video content before the internet. At that time, cable companies offered their customers the best quality entertainment at reasonable prices. With time, cable services started to offer their customers internet connectivity. It turned out to be a profitable step for cable companies.
In the past, cable companies were known for displaying multicast content. It is perhaps the reason why you can watch more than 600 channels on a TV. However, as of today, it was an old concept about TVs and traditional services. They used to compete over channel numbers and channel line-ups with other cable TV services in the market and it worked. Surprisingly enough, it still sells.
People, who love conventional services, do have a look at the channels line-ups and pick one good deal. If you are open to options, you must check the Spectrum silver package. Spectrum services are accessible in more than 40 states, most affordable, and have various tailored packages to meet the unique needs of all kinds of customers. Yet, the most irresistible part remains is the contract buyout option of up to $500 if you are willing to invest in a triple play. Also, the no-contract policy is something that has kept millions of houses hooked even today.
But that’s where the addition of the internet made the cable companies bring innovation to them. We have mentioned earlier that with the addition of the internet, these companies started to generate remarkable profits. This step dropped the number of channels that you could watch with an analog TV. However, the companies still turned out to be beneficial. The only thing that remained the same is that it displayed the multicast pay channels.
Streaming services Vs. Cable companies.
According to our opinion, streaming services did not manage to kill the cable companies. Cable companies are indeed working at their best, but their business is at a risk. It is because, with technological innovation, you can expect anything unpredictable. With the introduction of the internet, things work more smoothly than they were a few years ago.
Using the internet, you can enjoy watching your favorite entertainment shows without facing a lot of difficulties. Today, companies can easily compete against each other if they learn the use of the internet for their benefit. A few years back, there were only coaxial cables for data transfer. Today, companies using fiber optic cables can easily beat the companies using old coaxial cables. We hope you got the answer to why people prefer streaming services to cable services.
However, the driving factor for customers to cut the cord and blatantly claim that the next generation would be the first-ever generation that will go no-cord is pricing. Yes! The cable prices are always mounting. The announced increase in the bill is one thing but usually, there are some hidden charges, or uninformed increase in monthly bill encouraged people to switch to streaming services.
Why streaming services have the potential to kill cable companies?
Well, the reason behind cutting the cord could be many, but as mentioned earlier, it is the prices. At the same price, the same customer can get more than 3 streaming services. All streaming services come with an unlimited amount of movies and TV shows that they can watch at their convenience without having to wait or fear of missing a show at a certain time. This is a game-changer for consumers and a threat to Cable Company’s survival. Cord-cutters are running towards streaming services and that somehow puts the blame and accuses streaming services of killing the massive and decade’s long market of cable services collectively.
