Archie Comics/Riverdale To Introduce New Character, Jake Chang

Archie Comics is registering a trademark for a new, previously unannounced character, called Jake Chang. They have registered Jake Chang for “Printed matter and paper goods, namely, comics, magazines, graphic novels, digests and books for children and adults featuring characters from animated and live-action motion picture and television films; posters. Entertainment, namely, motion pictures and ongoing television shows relating stories about the trials, tribulations and interests of teenagers in dramatic and humorous circumstances broadcast over television, audio and video media, mobile phones, and the Internet; providing information in the field of entertainment that features animation, rendered by means of a global computer network; entertainment in the nature of on-going television programs, motion picture films and motion picture animated films featuring action, comedy, drama, and children’s entertainment; production of television programs; film production.”

There are no details beyond that, but Chang being a common Chinese and Korean surname suggests that Archie Comics may be introducing an East Asian character to the town of Riverdale, for both comic books and the TV series.

Archie Comic Publications is an American comic book publisher headquartered in Pelham, New York. The company’s many titles feature the fictional teenagers Archie Andrews, Jughead Jones, Betty Cooper, Veronica Lodge, Reggie Mantle, Sabrina Spellman, Josie and the Pussycats and Katy Keene, in the town of Riverdale. Riverdale is an American teen drama television series based on the characters of Archie Comics. The series was adapted for The CW by Archie Comics’ chief creative officer Roberto Aguirre-Sacasa and is produced by Warner Bros. Television and CBS Studios, in association with Berlanti Productions and Archie Comics. Originally conceived as a feature film adaptation for Warner Bros. Pictures, the idea was re-imagined as a television series. The series features KJ Apa in the role of Archie Andrews, Lili Reinhart as Betty Cooper, Camila Mendes as Veronica Lodge, and Cole Sprouse as Jughead Jones.