Apple’s worst product category decline happened in the computing territory. From $10.8 billion for the quarter ending December 25 in 2021, Apple’s Mac revenue had a steep decline and landed at $7.7 billion in the recent quarter concluding on December 31, 2022. That’s a slide worth around 29% in quarterly revenue from Mac sales.
The combined revenue from the sale of wearables, smart speakers, and other accessories also took a hit, tumbling from $14.7 billion to $13.48 billion in the recently-concluded quarter. CEO Tim Cook told CNBC that a combination of “challenging macroeconomic environment,” a strong dollar, and iPhone 14 series production woes in China caused the company to report lower-than-expected revenue figures.
On the brighter side of things, the company says it now commands a staggering 2-billion-strong base of active devices bearing the Apple logo. On the services side of things, the Cupertino-based tech giant clocked a record $20.8 billion in revenue, which amounts to an approximately 6% growth. The outlook was also bright in the tablet department, as the iPad revenue shot up by a very unexpected 30% compared to the same quarter last year.
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