Apple will reportedly hike the iPhone Pro Max starting price this year for the first time
Analyst says Apple will have 84 million iPhone 15 series units manufactured this year, up 12% from 2022.
Before the new iPhone handsets are unveiled, mass production of the new handsets will kick off and Pu says that this will start next month. This year, the analyst writes that Apple will have 84 million units manufactured during the second half of this year. That figure represents a healthy 12% increase over the number of iPhone 14 units produced during the second half of last year. It also reveals that Apple is extremely confident that demand for the latest iPhone series will be stronger this year.
The iPhone 15 Pro and iPhone 15 Pro Max will be powered by a 3nm chipset made by TSMC
Part of that thinking is due to the large number of active iPhone users (believed to be 25%) who haven’t upgraded to a new model over the last four years. Some analysts expect a large percentage of these iPhone users, representing latent demand, to be in the market for a new iPhone this year or next. But there is some potentially bad news on the horizon for those interested in the iPhone 15 Pro Max.
The iPhone 15 Pro Max will be the only iPhone to feature a periscope lens
Pu says that he expects Apple to hike the price of its top-of-the-line handset from the $1,099 starting price that the Pro Max models have been priced at since the first Pro Max model (the iPhone Xs Pro Max) was released in 2018. But unlike previous years, the iPhone 15 Pro Max will have a feature that it won’t share with the iPhone 15 Pro. This “exclusive Pro Max feature” is a periscope lens that will increase the optical zoom from 3x to as high as 6x.
All four iPhone 15 models are rumored to get a hike in battery capacity and the whole line will have a USB-C port on the bottom of the device where the proprietary Lightning port used to be. If the past is prologue, we should see Apple unveil the 2023 iPhone models this September as we pointed out at the top of this story. We could also see the Apple Watch Series 9 and the second-generation Apple Watch Ultra introduced during the event. The next-generation of AirPods aren’t expected to be part of this September’s event.
As soon as Apple announces a date for the upcoming new product introduction event, we will pass it along to you.
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