Apple Has A Massive Sales Problem With The iPhone 14 Plus

Adding credence to these claims is a recent The Information report in which the publication claims that Apple has asked several iPhone 14 Plus assemblers to cut the production of this model drastically. While two suppliers were asked to cut the production of the Plus variant by 70% and 90%, respectively, another vendor has completely stopped making the variant. While things continue to look bleak for the iPhone 14 Plus, the report claims that Apple is likely to press ahead with its plans to launch a successor to this model — the iPhone 15 Plus — next year. 

On paper, the iPhone 14 Plus seems like a logical purchase. It is only $100 more than the iPhone 14 and is the lowest-priced large-screen iPhone Apple has ever made. The larger battery on the iPhone 14 Plus also endowed it with the best battery life among all the iPhone 14 models. Despite this, however, the phone isn’t reportedly doing well. It is pertinent to note that there isn’t anything inherently wrong with the iPhone 14 Plus — save for its positioning. At a starting price of $899, it is only $100 cheaper than the $999 iPhone 14 Pro. For just $200 more, users can get the iPhone 14 Pro Max instead. If initial indications are anything to go by, it seems people are choosing to upgrade to the Pro models rather than spending an additional $100 or $200 for what is essentially an iPhone 14 with a larger display.