And the compact SUV crown goes to: Renault, Tata, or…? Product differentiation, pricing will decide.
Automobile

And the compact SUV crown goes to: Renault, Tata, or…? Product differentiation, pricing will decide.

By Eduardo Saverin

Image credit: companies

Synopsis

Four-five compact SUVs are launched every year. While 2021 has started with the launch of Renault Kiger after the debut of Nissan Magnite in December 2020, Tata Motors, MG Motor, and Citroën are believed to be readying their products. Will the new products be able to maintain brand individuality and clock volumes?

Ajay Raheja, a 34-year-old IT professional based in Noida was getting restless after working from home for the longest time. All he wanted was to pack his bags and go on a short break. He didn’t want to take a flight or a train amid the pandemic, and decided to buy a vehicle that’s big enough to make his small family comfortable. Compact SUV was his call. But which one?The overcrowded compact SUV market is making it difficult for the likes of

BY

9 mins read, Last Updated:

  • GIFT ARTICLE
  • FONT SIZE

    AbcSmall

    AbcMedium

    AbcLarge

  • SAVE
  • PRINT
  • COMMENT

Sign in to read the full article

You’ve got this Prime Story as a Free Gift

Already a Member?

THE GREAT DIWALI OFFER

GET FLAT 30% OFF

ON ET PRIME MEMBERSHIP

Get Offer

Why ?

  • Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors

  • Stock analysis. Market Research. Industry Trends on 4000+ Stocks

  • Clean experience with
    Minimal Ads

  • Comment & Engage with ET Prime community

  • Exclusive invites to Virtual Events with Industry Leaders

  • A trusted team of Journalists & Analysts who can best filter signal from noise

For all the latest Automobiles News Click Here 

 For the latest news and updates, follow us on Google News. 

Read original article here

Denial of responsibility! TheDailyCheck is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected] The content will be deleted within 24 hours.

Eduardo Saverin