A search of Amazon’s app or website, many users will surely attest, is an efficient way to find all manner of products. Nevertheless, it seems that the process is set to be revised somewhat. In May 2023, Amazon provided significant hints to their intentions in this area in job listings, seeking senior software development engineers and similar roles. One of them stated that “a once in a generation transformation for Search” was underway, intended to be delivered to users ASAP, and that “an interactive conversational experience” was the endgame of this new approach, according to Time.
“Conversational,” of course, is the watchword of such AI projects. ChatGPT users astounded by the technology feel as though the chatbot can hold something of a conversation, and simple Amazon search bar queries like “Nintendo Switch OLED” or “fishing rod” are evolving into something more.
The interactive element suggests that the system will offer more input, allowing customers to “ask” questions, perhaps seek recommendations, all from within the app’s main search functionality. It’s not yet clear exactly when this change will occur or what it will entail, but it seems clear that a more efficient and helpful shopping experience would also be one in which the shopper is more likely to find the exact product for them, and would therefore ultimately be more lucrative.
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