Amazon set to cross $8 billion in cumulative exports from India in 2023

The Seattle-headquartered firm has reached 1.25 lakh exporters through the programme, officially called Amazon Global Selling, since inception, the statement said. Of them, over 1,200 exporters had crossed Rs 1 crore in sales in 2022, it added.

“The idea is to provide Indian exporters with the same tools and level of support that domestic sellers enjoy in their respective international markets,” Bhupen Wakankar, director of global trade at Amazon India, told ET in an interaction.

The firm also reiterated the Indian export target of $20 billion by 2025 set a year ago, which it had doubled from the previous target.

“I believe the marketplace is still extremely large, and we’re still riding the wave of ecommerce exporters from India getting onto the global bandwagon in the same spirit that sellers from the US or China did a few years ago,” Wakankar said, when asked about the risk from recessionary pressures in the near future on such exports.

Maharashtra, Delhi, Gujarat, Rajasthan and Uttar Pradesh were the states with the highest number of exporters in 2022. The roster of exporters included many from tier 2 cities and beyond, from places such as Haridwar in Uttarakhand, Kolhapur in Maharashtra, and Tiruvallur in Tamil Nadu. Twenty-five cities in the country saw cumulative exports cross $10 million last year.

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Toys saw the greatest growth among all product categories, witnessing over 50% growth year on year, followed by kitchenware at over 35%, beauty at over 25%, and luggage at over 20%, the firm said in the statement.“Selection is one of the biggest strengths of Indian sellers… especially in categories like consumables, where you have premium spices and teas, or in Ayurvedic products and essential oils,” Wakankar said, adding that products in categories such as leather goods and apparel were also gaining wide acceptance.

“From high-thread-count bedsheets to leather goods to automotive parts, we are seeing an increasing response to the kind of brand building exercise Indian sellers are engaging in,” Wakankar added.

Sellers on the programme have access to over 18 international marketplaces that deliver products to over 200 countries. The United States, the United Kingdom, Canada, and Germany are among the top markets for Indian exporters in the programme.