Amazon Prime Day deal: Snag a Kindle Paperwhite for $90

If you’ve been itching to head to the pool and catch up on your summer beach reads, you may want to invest in a Kindle. Right now, one of the most popular models, the Kindle Paperwhite, is on sale now as part of Amazon Prime Day.

The Kindle Paperwhite features a 6.8-inch display, adjustable warm light and up to 10 weeks of battery life.

Reviewers rave about the device, giving it a 4.7 star rating on Amazon. One verified purchaser says, “The lightweight and compact design of the Kindle Paperwhite make it incredibly portable. I can easily slip it into my bag and take it with me wherever I go.” They add that “navigating through the Kindle interface is intuitive and user-friendly.” 

Note that you must be an Amazon Prime member to get this deal.

Kindle Paperwhite (8 GB) (ad-supported), $90 with Prime (reduced from $140)

Best Prime Day deals on Kindles at Amazon

Shop the best deals during the Amazon Prime Day sale on Kindle e-readers. These Kindles all have a four-star rating and higher, with tons of positive customer reviews. 

Kindle (2022): $65

The basic Kindle e-reader is the lightest and most compact Kindle. It features a six-inch, 300 ppi high-resolution display designed to provide a glare-free, paper-like experience. It offers 16 GB of storage and a battery that can last up to six weeks on a single charge.

Kindle (2022), $65 with Prime (reduced from $100)

Kindle Kids: $75

The Kindle Kids e-reader is built specifically to encourage reading. It does not have games, ads or videos like other tablets, so it will reduce distractions for young readers. The Kindle Kids comes with a free one-year subscription to Amazon Kids+, which provides access to a number of kid-friendly books. There are four cover options to choose from, including solid colors and fun prints. 

Kindle Kids, $75 with Prime (reduced from $120) 

Kindle Paperwhite: $90

The Kindle Paperwhite is one of the most popular Kindle models. It features a 6.8-inch display, adjustable warm light and up to 10 weeks of battery life.

Kindle Paperwhite (8 GB) (ad-supported), $90 with Prime (reduced from $140)

Amazon Kindle Paperwhite Signature Edition: $125

The Kindle Paperwhite Signature Edition offers everything in the Kindle Paperwhite, plus wireless charging, an auto-adjusting front light and 32 GB of storage.

Amazon Kindle Paperwhite Signature Edition, $125 with Prime (reduced from $190)

Kindle Paperwhite Kids: $105

The Kindle Paperwhite Kids is one of the most popular Kindle models for children. It features a 6.8-inch display, adjustable warm light and up to 10 weeks of battery life. The Kindle Paperwhite Kids comes with a free one-year subscription of Amazon Kids+, which provides access to a number of kid-friendly books.

Kindle Paperwhite Kids (8 GB), $105 (reduced from $160)

The best Amazon Prime Day 2023 deals to shop now

Amazon Prime Day is an annual two-day sales event that is running now through July 12, 2023. The e-commerce giant puts tons of top-selling products on sale exclusively for Amazon Prime subscribers. Prime Day is an excellent opportunity for shoppers to score brand-name tech (including cell phones, laptops and computers, tablets and TVs) , kitchen appliances, home goods, furniture, clothing, tools, toys, beauty products, and more at Black Friday-like prices. There are even Prime Day deals on gift cards.

Other retailers are running competing Amazon Prime Day sales. Walmart, for example, has announced it will be holding its Walmart Plus Week sale that started on Monday, July 10.

Check out these Amazon Prime Day deals on top brands for you and your family. And be sure to check out even more great Prime Day deals to shop, handpicked by our friends at ETOnline, CBS Sports Essentials and ComicBook.com.

Amazon Prime Day tech deals

• Best Prime Day deals on Amazon tech: Amazon Fire TV, Ring, Kindle and more
• Best Amazon Prime Day 2023 deals on Kindle e-readers
• Best Amazon Prime Day 2023 deals on Apple tech
• Best Amazon Prime Day deals on Samsung tech
• Best Amazon Prime Day deals on Samsung smartphones
• Best Amazon Prime Day deals on Google Pixel smartphones
• Best Amazon Prime Day deals on headphones: Apple AirPods, Beats, Bose, more
• The best TV deals on Amazon ahead of Prime Day
• Best Prime Day deals on Amazon Fire TVs: Get a new 4K TV for $100
• The best Amazon Prime Day deals on Sony headphones and speakers
• Best Amazon Prime Day 2023 deals on Bose headphones, speakers and soundbars
• The best Amazon Prime Day 2023 deals on Beats headphones
• Best Amazon Prime Day 2023 smartwatch deals
• Best Amazon Prime Day 2023 Fitbit deals: Fitbit Versa, Fitbit Charge 5 and more
• Best Amazon Prime Day 2023 tablet deals: Save on Apple iPads, Samsung Galaxy tablets, Amazon Fire tablets and more
• Best Amazon Prime Day 2023 deals on Apple iPads
• The best Amazon Prime Day 2023 deals on Apple Watches
• Best Amazon Prime Day deals on Blink cameras and doorbells
• The best Amazon Prime Day 2023 on Cricut craft machines and tools
• Best Amazon Prime Day 2023 deals on massage guns for summer workout recovery
• The best Amazon Prime Day deals on PS5 video games
• The best Amazon Prime Day deals on Nintendo Switch video games
• The best Amazon Prime Day 2023 streaming deals: Amazon Fire TV, Apple TV and more
• Amazon just slashed the price on Fire TV sticks during Amazon Prime Day
• Prime Day streaming deal: Get Paramount Plus for half price, plus more 99 cent streaming channel deals

Amazon Prime Day kitchen deals

Amazon Prime Day home deals

Amazon Prime Day luggage deals

Amazon Prime Day deals at other retailers