After the conclusion of the IPL 2023, Indian cricket fans can’t wait to see the Indian team back together with several important tournaments to play this year. The first assignment for the Indian cricket team will be the World Test Championship Finals in June, then Asia Cup in September, and lastly the ODI World Cup in October-November. Just over a week after becoming an official kit partner of the Indian cricket team, Adidas raised excitement around the new jerseys of Team India.
In an announcement through its Twitter handle on Wednesday, Adidas shared the excitement cricket fans have about the new jerseys of the Indian cricket team. The company shared a video showing the responses they are getting for the first glimpse.
Adidas and BCCI sign 5-year contract:
Adidas and the Board of Control of Cricket (BCCI) announced their partnership on 23 May 2023 for a five-year contract. The partnership will give Adidas exclusive rights for manufacturing kits across all formats of the game. Adidas will be the sole supplier for all match, training, and travel wear for the BCCI- including the men’s, women’s, and youth teams.
“We are committed to helping grow the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands, Adidas, in this journey. With its rich historical legacy in sports, world-class products, and strong global reach, Adidas will play an important role in driving the performance and future success of different categories of Indian cricket,” BCCI Secretary Jay Shah said.
“We are proud to partner with BCCI and Team India, the most iconic team in India. Cricket is the most important sport in India, and it is very important for us to be visible and invest in it. We could not have found a better partner than BCCI. I believe India to be the fastest-growing sports market for the next decades. We are very committed to supporting our team to become the best sports brand in India,” Adidas CEO Bjørn Gulden said.
How to have a look at Team India’s new jerseys?
Adidas, the official kit partner of the Indian cricket team revealed a glimpse of the jerseys of the team. The company said that in case fans want more glimpses of the jerseys they have to first follow the official Twitter handle of Adidas and then DM (Direct Message) them saying Drop the #adidasTeamIndiaJersey.
Starting June 2023, Team India will be seen in the three stripes for the very first time and will debut their new kit during the World Test Championship Finals, the BCCI said in a statement.
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Updated: 31 May 2023, 05:17 PM IST
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