Adani Group launches consumer app for airports vertical
In a LinkedIn post, Nitin Sethi, senior vice-president and chief digital officer, consumer businesses at Adani Group wrote: “With the consumer alpha launch of Adani One, we have taken a step forward in our digital journey. It’s our collective effort to build a digital twin that will eventually parallel our traditional businesses”.
“Starting with the airport vertical, this launch aims to gather precious customer insights and feedback that will help us improve their experience across touchpoints and make their experience seamless,” he added.
Adani Group currently operates seven airports in India — Mumbai, Ahmedabad, Guwahati, Lucknow, Mangalore, Jaipur and Thiruvananthapuram.
The Adani One app, which has been rolled out on both iOS and Android, also has a loyalty programme in which users can earn and redeem reward points on flight bookings, cab bookings, duty-free shopping and more.
The loyalty programme is similar to the one on Tata Neu, which also lets users earn and redeem reward points on flight bookings, shopping, and more.
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The infrastructure conglomerate recently announced plans to launch a super app bringing together its various services. In November, Gautam Adani told the Financial Times in an interview that the company planned to launch a super app in the next three to six months.
Last year,
Adani Group acquired a significant minority stake in Flipkart-owned travel app Cleartrip. The development came just months after the group inked a strategic partnership with Walmart-owned Flipkart for a logistics hub and a data centre.
In October this year, ET reported that the
Adani Group was planning to invest in a fleet of passenger vehicles, which it would will list on ride-hailing platforms such as Uber in the cities where it operates airports.
Adani and Uber already have a partnership under which five of the seven Adani airports have dedicated pick-up zones for Uber cabs.
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