Automobile

A to-do list for Hero MotoCorp’s new CEO: a ride beyond Splendor, new bikes that can lure buyers

By Eduardo Saverin

From left, Arun Jaura, CTO, Hero MotoCorp; Ranjivjit Singh, chief growth officer, Hero MotoCorp; Niranjan Gupta, CEO and CFO, Hero MotoCorp. Image credit: special arrangement

Synopsis

The shrinking core of 100cc bikes, the lack of success in higher-displacement models and low exports mean Hero, despite its huge domestic volumes, has lost considerable ground. In the last eight years, its new products have failed to make any mark. New CEO Niranjan Gupta has rolled out a “changing gears” strategy to fix things. Can he deliver?

In March, when India’s largest two-wheeler maker Hero MotoCorp appointed Niranjan Gupta as the new CEO, effective from May 1, 2023, it was perhaps the natural progression for the chief financial officer who has also been spearheading strategy and M&A at the company.Hero is still the biggest motorcycle brand in India, and in FY23 sold 2.7 times more than its nearest competitor, Bajaj Auto. So, on paper Gupta takes charge of a solid

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Eduardo Saverin