Ola Electric trumps rivals with fast execution, smart pricing. (PS: The disruption isn’t over yet)
Automobile

Ola Electric trumps rivals with fast execution, smart pricing. (PS: The disruption isn’t over yet)

By Eduardo Saverin

Ola S1 Air

Synopsis

A month after the government cut electric scooter subsidies, Ola is ready with its affordable e-scooter, the S1 Air, which took just 12 months to go from idea to production. Another variant planned for this festive season will try to match or beat the 110cc Honda Activa prices. If these two models succeed, they might change India’s two-wheeler industry forever.

Videos of its electric scooters going up in flames, irate customers hurling abuses online, and social-media trolls ripping its products apart. It was not a happy beginning for Ola Electric and its founder Bhavish Aggarwal. But now, it looks like the company has managed to survive all the knives that came out almost immediately after the launch of Ola S1 and Ola S1 Pro on Independence Day of 2021. Even as the electric two-wheeler industry in the

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Eduardo Saverin