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Having a bad skin day is arguably much more debilitating than a bad hair day – if these latest stats from skincare brand Hey Bud are anything to go by.
The hemp-powered skincare brand has explored the link between confidence and the idea of a ‘bad’ skin day with a new report, Skin Deep: The Confidence Survey, in conjunction with Acne Awareness Month this June.
Already wanting to empower people through its products, the brand has viral, stand-out buys including the acne-clearing mask, the Daily Gel Cleanser and Gel Moisturiser, which targets skin issues gently.
It comes after an astounding 96% of participants revealed that having a ‘bad’ skin day can have a negative effect on their self-confidence, particularly if someone else comments on their skin – with 50% saying they’ve cancelled a date because of skin woes.
Remarks such as ‘your skin looks sad’ or ‘you need to look after yourself more’ are real stingers for the survey participants. Sadly, half of the survey participants admitted to receiving uninvited remarks and suggestions on their skin.
And the comparison to others doesn’t do anyone any favours. Four out of five participants said that comparing their skin to others made them feel worse.
But on a more positive note, we’re all looking towards a future where all skin types, textures and problems are represented which the brand‘s products aim to reflect.
Of those who took the survey 98% of respondents expressed their desire to see more ‘real’ skin in images from their favourite skincare brands. This means embracing skin issues like breakouts, wrinkles, fine lines, pigmentation and dry patches – showing all skin is beautiful skin.
And one brand that’s embracing this concept is Hey Bud, who after booking out a billboard for Acne Awareness Month, championing its game-changing hemp clay mask, decided to connect with the 98% of people wanting to see real skin represented and showcase real complexions.
‘It’s time we start showing real people and real skin, and move away from the idea of perfection being the norm in beauty advertising.
‘Unobtainable social trends like ‘glass skin’ really have an impact on how people view themselves, with these survey results truly showing us there is a change that needs to be made,’ said Ollie Watts, co-founder of Hey Bud.
The range aims to work with your skin to help it be the best it can be, with a range of soothing products that have been proven to reduce redness, tame breakouts and give your skin room to breathe.
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