Mercedes putting ChatGPT into its cars and supercharging the onboard voice assistant is a big deal. As for the “why,” well, the carmaker says its “Hey Mercedes” voice prompt “will become even more intuitive” with the ChatGPT integration. Broadly speaking, ChatGPT unleashes the MBUX Voice Assistant from the confines of in-car tasks and software, and opens a whole new realm of internet-connected information, without having to learn any complex commands. For example, users can simply summon up the onboard assistant with the “Hey Mercedes” hotword and ask it to find nearby restaurants. The web-scraping chops of ChatGPT will pull up a list of restaurants in the vicinity, and will also read some additional relevant information, just the way ChatGPT responds with an answer summarized from web search results, within seconds.
But the biggest winner would be the in-car MBUX assistant itself. AI assistants, howsoever smart they are, sound robotic and their skills are strictly tied to the software and apps supported on the infotainment system. Mercedes says that adding ChatGPT to the equation will “improve natural language understanding and expand the topics to which it can respond.” ChatGPT, with its advanced natural language comprehension skill, effectively crosses the human-machine natural language conversation barrier and also doubles as a rich source of information without asking a person to launch a web browser and do their own research. With voice conversations getting more rewarding, a driver won’t have to fiddle with on-screen controls while on the move.
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