JioCinema’s fan park initiative scales new height
The official IPL streaming partner invited fans across Vadodara, Kurnool, Bardhaman, Jalgaon, Varanasi, Karnal, and Thoothukudi as part of its strategy to engage cricket fans in smaller towns and cities.
Through the fan parks, JioCinema plans to bring cricket to every internet user and every community with access to the internet by inviting fans in more than 35 cities and towns.
The platform intends to make out-of-home sports viewing omnipresent across 13 states. So far, it has covered around 15 cities and towns in the first three weekends since April 16.
This is the first time that a sporting event is being streamed digitally on such a large scale for community viewing.
Vadodara, Kurnool, and Bardhaman witnessed defending champions Gujarat Titans beating Kolkata Knight Riders by seven wickets in the first game of the doubleheader on Saturday, while Sunrisers Hyderabad beat Delhi Capitals by nine runs in the second match.
Fans in Jalgaon, Varanasi, Karnal, and Thoothukudi saw Punjab Kings defeat four-time champions Chennai Super Kings in a thriller by four wickets in the first game on Sunday afternoon, followed by Mumbai Indians beating Rajasthan Royals by six wickets in the 1000th IPL game on Sunday evening.IPL Fan Park, which is open to all cricket fans, had a wide variety of offerings for people of all ages, including a dedicated family zone, a kids zone, food and beverages, and the JioCinema Experience Zone.
Prime public spots across the seven cities were transformed into entertainment hubs with IPL Fan Parks set up for fans of the game.
Recently, JioCinema roped in Indian cricket captain Rohit Sharma, who is also the captain of Mumbai Indians, as its brand ambassador.
In an earlier interaction with ET, Viacom18 Sports CEO Anil Jayaraj stated that the IPL live streaming on JioCinema has attracted new viewers from top metros, Tier 1 and Tier 3 towns, and rural India.
“This is a huge number of new viewers we have recorded, and they come from across top metros, tier 1 and 2 towns, and rural India, which alludes to the fact that the IPL is a real national phenomenon,” Jayaraj said.
The company, which is offering the IPL free of cost to digital users, is hoping to attract 550 million viewers for the tournament, which kicked off on March 31.
JioCinema has set a new concurrency record for an Indian Premier League (IPL) match, with the Chennai Super Kings vs. Rajasthan Royals game clocking 24 million concurrent viewers.
This is the highest-ever concurrent viewership for an IPL match, Viacom18 said. JioCinema, the official streaming partner of the IPL, has been streaming IPL matches free for all internet viewers.
The last over of the second innings of the match, in which Chennai won the match by 8 runs, saw the concurrent viewership on JioCinema touch 24 million.
JioCinema had recently set a new concurrency record for an IPL match, with the Chennai Super Kings vs. Rajasthan Royals game clocking 24 million concurrent viewers.
Star India-owned Disney+ Hotstar holds the record of having 25.3 million concurrent viewers for the semi-final match between India and New Zealand during the 2019 ICC Cricket World Cup.
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