Joe Rogan’s rabid fan base soured on the Spotify star after he took a sip of Bud Light during his podcast and said the controversy surrounding Dylan Mulvaney’s partnership was much ado about nothing.
“Wonder how much Bud paid him for that,” one Twitter user commented.
Another Twitter user accused Rogan of “sitting on the fence” while he “plays it safe.”
“Because cultural degradation matters but Joe has never cared about that,” another Twitter user wrote.
“Well Joe, I give a “f–k! because they are shoving this crap down our throats!!!” a Twitter user commented.
Rogan dismissed the controversy over the Bud Light ad campaign featuring Mulvaney, a social media influencer who amassed millions of followers during the pandemic as she chronicled her transition from a male to a female online.
The comments took many by surprise given that he has come under fire from liberals who view some of his past remarks as transphobic.
Rogan, a fierce critic of “cancel culture,” angered LGBTQ activists in 2020 when he hosted author Abigail Shrier, who wrote a book called “Irreversible Damage: The Transgender Craze Seducing Our Daughters.”
The podcaster, who has also ignited protests for his comments about the COVID vaccine and pandemic-era lockdowns, has also hosted controversial figures such as Jordan Peterson and others who have been critical of trans culture.
“Here’s my take,” Rogan said during Tuesday’s episode of “The Joe Rogan Experience.”
“What they’re doing is just spreading the brand to an extra group of people. Why, if something is good, do you give a f–ck who’s got it?” Rogan said.
He suggested there was too much outrage over the Mulvaney ad campaign since she is a “goofy” person.
“The thing is about this Dylan Mulvaney thing is like, it’s just someone who wants a lot of attention and you’ve given someone a lot of attention and you’re trying to reach someone from another audience,” Rogan said.
“I saw it and was like ‘what the fuck is this?’ was my initial reaction.
“It’s like this is silly.”
Rogan added: “But it’s also, your typical Bud Light fan is NASCAR or sports, like that’s most of the people are drinking Bud Light.”
He continued: “How is that the big deal?”
“I think it’s goofy because I think that person’s [Mulvaney] goofy,” Rogan said.
“But if you want to hire a goofy person, who gives a s–t? It’s kinda hilarious when somebody says ‘365 days of womanhood.’”
“It’s also just a can with that person’s face on it. That’s all that was.
“It wasn’t like stuff they were selling.”
Rogan said: “But it’s kinda funny…it doesn’t make me mad. It just makes me like, ‘what?’”
The ad campaign has prompted calls for a boycott from high-profile celebrities such as country music legend Travis Tritt as well as Southern rock rap crooner Kid Rock, who famously shot cans of Bud Light using an assault rifle.
Bud Light’s parent company, St. Louis-based Anheuser-Busch, has stood behind the ad campaign.
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