Earlier, Viacom18 had roped in Dream11 as a co-presenting sponsor, along with JioMart, PhonePe, and Tiago EV as co-powered sponsors. The associate sponsors included Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, and Indeed.
In a statement, the company said that the number of advertisers on JioCinema who have signed up is also a new record, as is the revenue booked. It added that the revenue and advertiser count are significantly higher than last year when Disney+ Hotstar streamed the matches.
The company stated that the average time spent per viewer per match touched 57 minutes during the weekend, which was a 60% increase compared to the first weekend of last season.
“The consistency with which we are delivering these numbers is evidence of the paradigm shift in sports viewing in India. Our sponsors and advertisers can rest assured of delivery and return on investment on JioCinema, as through digital, they have the security that they are paying only for the actual impressions delivered, unlike the legacy services,” said Viacom18 Sports CEO Anil Jayaraj.
“Besides, advertising on JioCinema offers brands greater precision, cost-effectiveness, and flexibility than TV advertising, which is why we are convinced that we will have more and more advertisers shifting their focus and budgets towards digital.”
JioCinema’s free streaming of the TATA IPL 2023 for all viewers in India has resulted in 375 crore video views in the first week. In the first weekend, the platform had amassed 147 crore views.The season-opening clash between MS Dhoni’s Chennai Super Kings and Hardik Pandya’s Gujarat Titans achieved a peak concurrency of 1.6 crores on JioCinema. The app registered over 2.5 crore downloads, which is a record for the most installed app in a single day.
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