Aditya Birla Group venture TMRW to invest in eight D2C brands

With these brands on board, TMRW has achieved a revenue run-rate of Rs 700 crore and is on a path to cross an annual revenue rate of Rs1500 crore in the next 12 months.

These include women’s western wear, Berrylush, casual and expressive wear Bewakoof, Juneberry, a casual wear brand, teen’s occasion wear Natilene, kid’s wear Nauti Nati, athleisure brand Nobero, casual and denim wear Urbano and Veirdo.

“We are excited about partnering with these amazing entrepreneurs that are disrupting multiple lifestyle categories. With our investment and deep value-addition, we are confident in scaling existing leading brands to become category leaders as well as be the category creators in several emerging categories,” Prashanth Aluru, CEO and Co-founder, TMRW, said. “We will also leverage our deep partnerships within the e-commerce and D2C ecosystem to be a force multiplier in the brand’s growth journey.”
Some of these transactions are subject to customary closing conditions and signing of definitive documents, it said in a statement. As the world’s second-most populated country, India is an attractive market for apparel brands, especially with youngsters increasingly embracing western-style clothing.