Brewer Heineken has seen beer sales leap in the first half of the year, despite growing pressures on consumers’ budgets.
The drinks behemoth had seen “demand resilient until now despite mounting inflationary pressures on consumers’ disposable income,” according to Heineken chairman and CEO Dolf Van Den Brink.
However, the brewer warned increasing costs meant it was scrapping its margins target for 2023, now aiming for a mid-to high single-digit percentage increase in operating profit.
Beer volume increased 7.6 per cent in the first half, with sales accelerating in the second quarter as areas in the Asia-Pacific region recovered from Covid lockdowns.
Sales also saw a rebound in the Americas and Europe, as punters continued to flock back to bars and restaurants after pandemic restrictions eased.
Amstel lager sales grew “double-digits” in the UK while Birra Moretti sales also saw “particularly strong momentum” in the country.
More to follow…
The post Heineken sales elevated as beer drinkers brush off price increases appeared first on CityAM.
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