Kim Kardashian announces new skincare line “SKKN BY KIM”

Businesswoman and reality star Kim Kardashian is officially launching her skincare line “SKKN BY KIM” in partnership with Coty.

The brand will be dropping its debut collection with a range of 9 products: A toner, an exfoliator, a hyaluronic acid serum, a vitamin C8 serum, a face cream, an eye cream, oil drops, and night oil.

In a statement, the multi-faceted Kardashian shared that her battle with psoriasis was what originally inspired the launch of her newest venture stating, “What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries, inspiring me to learn more about my skin and how to care for it,”

A struggle well-documented on her family’s former reality show, the businesswoman sought to find “clean” formulas and dermatologically tested products that worked with her diagnosis. “In all of my business endeavors, I’ve been fueled by my passion to fill gaps in the market with expertly-crafted and universally-loved products that are performance-driven — and I have carried this same drive and approach with me into creating a legacy skin-care brand,” she shared in a press release.

The entire collection will also be housed in refillable packaging in line with Kardashian’s commitment to conscious production and the “Slowdown Skincare” movement.

SKKN BY KIM will be available for purchase starting June 21, exclusively on their website.