Tata Digital joins hands with Mad Street Den to elevate personalisation experience on the super app

Tata Neu is a super app that brings together diverse offerings from various consumer brands across the conglomerate.

MSD said Blox.ai had the ability to extract and enrich content from inventory, content, and customer behaviour to deliver insights and personalize customer experiences across channels.

“Our AI solutions absorb multi-dimensional data, real-time, responding to customers and users dynamically and deliver value across the value chain,” said Ashwini Asokan, founder, and chief executive officer (CEO) of Mad Street Den, in a statement.

She added that with Tata Neu there has been a relentless focus on Return on Investment to deliver the value of the brands in a single app.

“With Blox.ai, we’re able to solve the entire gamut of problems from cleaning and enriching data to automating a variety of processes that are mission-critical for the companies we work with. Our aim is to make every high-growth company and its teams around the world, AI-native,” Asokan added.

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Tata Digital said its super app had been downloaded by over seven million users so far.

Pratik Pal, CEO of Tata Digital, told ET on the sidelines of the Rebuild 2022 event organised by MSD on Saturday that the partnership had begun in 2019.

“The strengths that MSD has, especially in fashion and electronics and having worked with some leading customers, they clearly had a very strong base,” Pal said. “We did a very exhaustive due diligence of their entire architecture and even pitted that against other providers, but they stood out very well on sheer business domain expertise, the model that has been trained on retail data, and all of that.”

ET reported last week that
Tata Neu had “big plans” surrounding financial services because of its huge money-making potential.