Dragons’ Den reject shares top tips on success after selling business for £40million

After hundreds of rejections, Pasta Evangelists were able to secure the funding they needed to make their business a success. Many entrepreneurs could face a high level rejection before catching a break, but this time will never last.

Finn discussed how he dealt with rejection, and continued to stay motivated when things did not go his way.

He said: “First and foremost, accept that things haven’t gone to plan – there’s no point refusing to accept failure or being defensive about it. Accepting failure is actually a key ingredient for future success as, if you don’t understand what’s gone wrong, the opportunity to fix it will be out of reach.

“Have perspective – ultimately, very few businesses deal with matters of life and death! In comparison with challenges faced by those in other professions (take child safeguarding or surgery, for instance), the vicissitudes of entrepreneurship are usually mild. It is important not to be so self-indulgent that you imagine your problems eclipse those faced by others. This perspective helps you to breathe and understand that your challenges can be overcome.

“Try a different approach – very few problems in business are completely insurmountable. If at first you don’t succeed, try a different approach. Try to see failure as exciting: it means you get to be creative and come up with new ideas to solve a problem.”

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