Amazon launched its own brand of affordable tellies back in March with these latest internet-connected goggleboxes starting from a very reasonable £249.99. As you can read in our full Fire TV 4-Series review, there’s plenty to like about these screens but they are now getting some new competition via rival firm Roku.
The popular company, which already makes a number of streaming devices, is joining forces with tech giant Sharp to launch a bunch of new Smart TVs which are all arriving in the UK next month.
The Sharp Roku TV series come in all shapes and sizes including a budget 24-inch model and a more premium 55-inch version.
Consumers can also pick between standard 2K displays and much more impressive 4K options which also feature pin-sharp technology such as HDR10, Dolby Vision and HLG High Dynamic Range.
Of course, being powered by Roku means there’s instant access to a swathe of content from platforms such as Disney+, Apple TV+ and Netflix. Roku does also have one more advantage with the firm offering free access to its Roku Channel.
This service features an array of content, including exclusive Roku Originals which star Hollywood A-listers such as Daniel Radcliffe in WEIRD AL: The Al Yankovic Story and Kevin Hart in Die Hart!
Other extras packed inside these TVs include full voice search via Alexa and the Google Assistant along with Airplay 2 for easy content sharing from Apple devices.
“Sharp Roku TV models bring the popular Roku TV experience to consumers, with easy access to live TV, streaming services and free entertainment,” said Arthur van Rest, VP International at Roku.
“We are excited to expand our collaboration with Roku and bring an entire line-up of Sharp Roku TVs to the United Kingdom,” added Sascha Lange, Vice President Marketing & Sales at Sharp.
Sharp Roku TVs will be available from participating retailers (Currys, Asda, Amazon, Very.co.uk, and others), from August and will range in sizes from 24” up to 65” (RRP’s £150 to £450).
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