37 crore viewers watched the first 19 IPL matches on TV: Disney Star

The broadcaster said the IPL broadcast on its channels has clocked an astounding 11350 crore minutes of watch time for the Live broadcast of the first 19 matches.

It added that the TV ratings for the 19 matches have grown 25% compared to the last edition on the back of a sustained marketing campaign, the standard of broadcast on Disney Star Network, and a reaffirmation of TV’s capacity to aggregate audiences.

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Disney Star Head of Sports Sanjog Gupta said, “It has been a record-breaking start to IPL 2023 on Disney Star eclipsing all previous benchmarks for viewership of the first 19 matches. Close matches and scintillating individual performances combined with the power of Star Sports’#BetterTogether campaign and world-class storytelling capabilities have ensured that viewership for IPL 2023 in just 19 matches is within touching distance of the viewership registered by the full season last year.”

He added that the broadcaster has recorded viewership gains in multiple audience cohorts across age groups, gender, and SECs. Disney Star has lined up over nine different language feeds to cater to audiences across the country.Disney Star has also launched on-ground experiences like the IPL Trophy Tour, the Fan Bus, #MySocietyStadium, and The Incredible School Quiz, which is touted as India’s largest-ever school quiz.The broadcaster said that its association with some of the biggest celebrities in the country including Ranveer Singh, Salman Khan, Priyanka Chopra, Pooja Hegde, and Nandamuri Balakrishna has further enhanced its appeal to a wider range of audiences.

It has also associated with cricket stars like Virat Kohli, Rohit Sharma, Hardik Pandya, Ravindra Jadeja, and KL Rahul to bring fans stories beyond the game through a special programming initiative, ‘Stars on Star’.

Furthermore, it has exclusive content partnerships with Rajasthan Royals, KKR, LSG, and PBSK that have allowed it to offer fans behind-the-scenes access, interviews with players and coaches, and other exciting content that has helped increase the overall engagement for the league.

Last week, Disney Star stated that the first 10 matches of the IPL have achieved a cumulative reach of 30.7 crore viewers. It also stated that the cumulative reach for the 10 matches was 23% higher compared to the previous IPL edition.

The broadcaster had stated that the first 10 IPL games had clocked 6230 crore minutes of watch time. It added that the TVR among affluent male urban sports audiences has grown by 25%.