The brighter prospects for Buick aren’t just coming from GM marketing, either. JD Power ranked the brand #1 in its 2022 tests, singling out the Encore GX as the best-performing small SUV that year. Buick is clearly committed to delivering a driving experience equal to that level of performance. The new Avenir trim level plusses up the Encore GX’s appearance, adding new chrome accents, a redesigned grille, signature wheels, and interior flourishes. It also offers small but welcome quality-of-life improvements like an ionized air system and dimmable mirrors.
Across trim levels, the Encore GX will be debuting Buick’s new Virtual Cockpit system, arranging 19 inches of diagonal screen space under a continuous sweep of glass, allowing for at-a-glance assessments and easy control of onboard infotainment. All levels of the Encore GX will also offer Apple and Android compatibility. Whether the revamp will change car buyers’ minds about the Buick SUV obviously remains to be seen. That said, Buick is pulling out all the stops in the 2024 model to deliver a new and compelling experience. Customers will be able to decide for themselves in spring 2023
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