The other big piece of news coming out of Michigan is Ford’s announcement that it is reopening its retail order banks. The company will again be taking orders for its Bronco Sport, Edge, Explorer, and Ranger ranges of vehicles. Prospective customers will be able to place their orders for the popular vehicles from August 2, 2022.
Like many automotive companies, Ford has had to scale back production in recent months due to the global chip shortage; eight of its North American factories were affected as production was trimmed back in February. The move caused a dip in the supply of some of Ford’s most popular vehicles, including the Mustang Mach-E, the F-150, the Bronco, Lincoln Aviator, Ranger, Transit cargo van, and Explorer SUV. Despite the dip in supply, customers could still purchase vehicles from Ford dealerships — though that process had issues of its own.
Dealerships were accused of price gouging, and Ford responded to the worst offenders with some pretty heavy threats. The main area the reopening of the retail order bank will affect is custom orders. Ford fans will once again be able to select their car’s color, wheels, interior, gadgets, and whatever other optional features they desire. Orders for the 2023 Ford Maverick, along with the two optional Tremor packages, are set to open in September. Ford says production of the vehicles is scheduled to begin this fall.
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