Allowing GPTBot to access your site can help AI models become more accurate and improve their general capabilities and safety,” says OpenAI. That proclamation plays straight into OpenAI’s benefit, because ChatGPT is getting better, but it won’t be extending any benefit to owners of websites that it scraped data from.
When AI chatbots glean content from a website, it adds knowledge to its pool, and then regurgitate the information it scraped from a website that had the relevant answers. Chatbots do so without mentioning the source.
Google’s Bard AI chatbot only started showing citations in May 2023, following in the footsteps of Microsoft’s Bing Chat. ChatGPT still won’t give you citations. Take for example the question (pictured above) I asked ChatGPT about recent research innovation in the field of solid state batteries for electric cars.
It gave multiple examples, but didn’t provide a single source for the academic journal — paywalled or free — and the publications that published stories about that particular research. In fact — as this Indiana University experiment found — ChatGPT can omit or misquote citations even if it is provided plenty of information in the prompt.
The core problem here is that once users get their answers from ChatGPT, they won’t find it necessary to perform a regular Google search, visit a few websites, and find answers on their own. When that doesn’t happen, publishers lose the crucial web traffic that keeps them alive, not to mention if ChatGPT gets it wrong.
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