The series B round follows an $8.3 million series A round the company had 10 months ago. WATI said it has raised $35 million since 2020. The company has clients such as Indonesia’s Gojek, Singapore’s, Indian startup Dukaan, along with Bytedance’s Tiktok, and Oppo.
WATI, in a statement, said the startup has the most number of employees across departments in India. “The company plans to increase the India headcount by 30% in line with the growth of its revenues globally,” it said.
WATI was founded in 2020 by Bianca Ho and Ken Yeung. The company allows businesses to send personalised messages to their customers and helps them use WhatsApp Business as a marketing tool.
Also read |
It’s for your eyes only: welcome to the world of hyper-personalised marketing
“It’s been an exciting 2022 at WATI culminating with this new funding round. We doubled down on our product with more automations, making it a seamless digital tool and a must-have for any business. We went vertical in our approach and created integrations and partnerships with Zoho, Shopify, and Google Sheets among others to really help scale growth and sharpen the product,” said Bianca Ho, co-founder WATI.
Discover the stories of your interest
The company has been operating in 78 countries and has its largest individual market in India.
“About 40% of Meta’s advertisers globally – over 4 million businesses – use click-to-message ads, which redirect people from Facebook or Instagram into one of Meta’s messaging products to chat with a business. WATI is well placed to service this demand and beyond”, said Ken Yeung, co-founder, WATI.
The company said it will continually scale the team and invest in the product stack for low-code automation encouraging wider adoption of digital tools, with the additional funding.
For all the latest Technology News Click Here
For the latest news and updates, follow us on Google News.