‘We weren’t invincible’ Simon Rimmer says he almost went bankrupt after being ‘too cocky’

Sunday Brunch presenter Simon Rimmer, 58, has opened up about a difficult period in his life in the ’90s when he nearly went bankrupt after becoming “too cocky” with his plans to expand his restaurant empire. Speaking to presenter Kate Thornton on her podcast White Wine Question Time, the celebrity chef told how he was at one point “three days away from foreclosure” on his house, as well as having a 12-month-old daughter at home with his wife, Ali.

Speaking about opening his vegetarian restaurant Greens in 1991, Simon said he did something which hadn’t previously been done on the food scene.

He told Kate: “We didn’t know what we were doing, we kind of ignored what the rules were,” he said, speaking about his plant-based restaurant.

However, the chef went on to explain that following the success of Greens he and his team opened another two restaurants after becoming too “cocky”.

He said: “The next really big pivotal moment, I think then we got cocky and we opened another restaurant that wasn’t veggie that was just around the corner from here and we nearly went bankrupt as we opened a third one pretty soon after that.

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Chipping in, the podcast host told how she also felt uneasy listening to her friend relay his story.

“I bet,” she said, before adding: “I’m short of breath listening to this going, ‘oh my god, tell me it was alright?'”

Kate then added that the lessons the chef had learnt would have been “brilliantly valuable down the line” but not at the time.

Agreeing with her, Simon added: “It’s exactly that and also because it doesn’t happen overnight, it’s not like, ‘oh, the bank have said they’re going to foreclose’.”