Upon further investigation, Cohen discovered that the website is owned by a startup called Laylo, which provides creators with tools to expand their fanbase and subscribers through text message “drops.” While Cohen has not explicitly accused Laylo of creating the track as part of a marketing ploy, the company seems to be fueling the speculation by retweeting his entire thread and responding with a ghost emoji.
Laylo founder Alec Ellin’s tweet history also exposes his secondary role as a hardcore Drake fanaticist. Digging further into his Twitter shows evidence of his involvement, as he recently “liked” tweets related to this story. The ghostwriter977 account has also posted another AI-generated Drake-like song as a YouTube Short. It’s a cover of Colbie Caillat’s “Bubbly,” and the creator used the tags “Drake” and “AI” in their description.
If Laylo is indeed behind these AI-generated tracks, it would be an ingenious marketing strategy to attract new users and customers. However, the implications for the music industry are profound: The possibility of AI-generated songs imitating established artists raises questions about copyright, authenticity, and the future of music production.
As we await an official response from the artists involved, “Heart on My Sleeve” reminds us of AI’s rampant growth of impressive capabilities, and its potential impact on various industries, including entertainment. Even if this track can’t fool the biggest Champagne Papi-stans, it feels like only a matter of time before AI tools get sophisticated enough to do so.
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