TagZ Foods to enter hemp based cookies, expand product portfolio and manufacturing

The products, known for improving heart health, will be sold on Swiggy Instamart and its own portal from next week, it said in a statement.

“Hemp-based foods are on the rise globally for their health benefits, and are considered a super food too. It is heartening to see new age companies creating products that are not only better-for-you but also equally tasty,” said Shark Tank India’ judge and the executive director of Emcure Pharmaceuticals, Namita Thapar, who is also an investor in TagZ Foods.

Hemp plant is from the same species as cannabis and has been used in products for its medicinal, nutritional benefits.

Founded by Anish Basu Roy and Sagar Bhalotia in 2019, TagZ Foods is the first brand in India to manufacture popped potato chips that are 50% less fat, international gourmet dips and a range of premium bar snacks.

The Bengaluru-based TagZ Foods counts Dexter Angels, Agility Ventures, Venture Catalysts, along with AshneerGrover, Arjun Vaidya and Namita Thapar as its investors. It said it is planning to expand its product line, production capacity and strengthen its distribution to other cities in the country.

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“TagZ has been registering a healthy growth with 10 times increase in volumes. We focus on urban households of the country through an omni-channel strategy that includes more than 30 online partners and over 2,000 offline stores. With our complete range of fitter chips, dips, chocolates and cookies, we are addressing the consumers’ needs in their most-loved categories,” Anish Basu Roy said.

From just one manufacturing unit, the company has expanded to six facilities across India. It is also planning to triple its distributors from 70 to 200 and add new countries for exports such as Kuwait, Bahrain, Bhutan, Myanmar and Thailand.

Direct-to-consumer (D2C) brands are focusing on healthy foods with the possibility of hyper customization, threatening mainstream companies in such niche and premium segments.