Skincare startup Deconstruct raises $2 million in funding led by Kalaari Capital

Founded in 2021 by Malini Adapureddy, Deconstruct develops skincare products with the help of scientific research. The brand claims to adhere to the motto of “information over impulse” and wants to educate consumers about the ingredients in skincare products.

Since its inception, it has seen a monthly growth rate of 25-30%.

“Kalaari came in from a very principle thought process and undertook a detailed understanding of the business,” said Malini Adapureddy, founder of Deconstruct Skincare. “This provided me confidence that they can be valuable as partners who go beyond the capital. Kalaari has invested in multiple consumer businesses and has seen them scale, and this will help us.”

For Adapureddy, another initiative that attracted her as a woman entrepreneur was the CXXO – for the inspirational and like-minded women that are a part of and for the vision to help create a level playing field.

The company will use the capital for research and development, hiring, and expansion as it aims to become a Rs 100-crore brand in the next two years.

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Deconstruct is the fifth startup backed by Kalaari’s flagship program CXXO, which aims to women-led startups. Kalaari has allocated about $10 million to fund 8-10 women entrepreneurs in the program’s first cohort.