Site icon TheDailyCheck.net

Season 9: Kabaddi League viewership crosses 200-million mark

Disney Star-backed Pro Kabaddi League’s (PKL) cumulative reach in the ongoing Season 9 has already surpassed Season 8’s total to cross 200 million viewers mark, thanks to growth in key markets across West and South India.

As per Broadcast Audience Research Council (BARC) data, PKL-9’s first 114 matches have garnered a cumulative reach of 202 million viewers, as of December 2, which is 13 million higher than the previous season’s reach of 189 million for the entire tournament.

The professional men’s kabaddi league’s latest season kicked off on October 7 and will conclude on December 17.

“We’ve crossed 200 million viewers, which is a big mark because no other league in the country other than IPL (Indian Premier League) touches that kind of a number,” Disney Star head of sports Sanjog Gupta said.
The viewership growth is driven by audience growth in markets like Karnataka, Maharashtra, Andhra Pradesh, Telangana, and Tamil Nadu.

“We are also witnessing some green shoots in Gujarat, and in some North markets like Rajasthan and Delhi,” Gupta said.

According to him, PKL has taken deep roots in certain pockets due to a vibrant kabaddi culture in those markets coupled with the presence of teams from these states and the regionalisation strategy followed by Star Sports.

BARC data suggests that 35% of PKL’s overall viewership comes from the Tamil, Telugu and Kannada feeds. These three regional feeds contribute anywhere between 70% to 90% of the league’s viewership in their respective markets. “Regional feeds have been a big driver of growth for PKL,” Gupta said.

Apart from the Star Sports network, Disney Star airs select PKL matches on Hindi, Kannada, and Telugu movie channels to drive more sampling for the property. “Our objective is to bring back core fans, and also recruit new fans by airing games on movie channels,” Gupta said.

For all the latest Sports News Click Here 

 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! TheDailyCheck is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – abuse@thedailycheck.net The content will be deleted within 24 hours.
Exit mobile version