Rooter Joins Forces With Beverage Brand Mountain Dew for Its New Ad Campaign, Dew Clutch Crew

Rooter, India’s largest esports and gaming content company, has just announced a new collaboration with popular beverage brand, Mountain Dew.

The two join forces as part of a new ad campaign titled Dew Clutch Crew, which will run between February 8 – February 24. For this collaboration, Rooter will be employing the services of some of Free Fire’s biggest creators like Lokesh Gamer, Pahaadi Gaming, AS Gaming and more, as they showcase their talents in the game with a new series on the Rooter App and YouTube channel.

The collaboration’s core concept revolves around clutch moments, where players rise above the occasion to produce an improbable victory. This works in tandem with Mountain Dew’s tagline of “Darr ke aage jeet hai”, which translates to “victory’s beyond fear”.

“With Dew Clutch Crew, our fans get to be in the thick of high-octane gaming action – watching, playing and streaming alongside their favourite creators and sharing their Clutch stories,” said Piyush Kumar, founder and CEO of Rooter. “As the ultimate Clutch fuel, Mountain Dew is the perfect partner to realize synergies with a gaming ecosystem like ours.”

“Dew is excited to partner with Rooter in celebrating this courage moment in the gaming universe,” revealed Vineet Sharma, category director – Mountain Dew, PepsiCo India. “Dew will continue to promote the growth and recognition of gaming – a key passion point amongst the youth today”