The other members of the consortium are Forensics Intelligence Surveillance and Security Technologies Private Limited (FISST) and Yellow Inc.
Under the contract, the revenue will be generated by monetizing Wi-Fi footfalls in one of the world’s largest integrated public Wi-Fi networks through targeted advertisements and extending multimedia infotainment services for rail passengers.
This is India’s first multi-year commercial agreement to monetize captive customers of public Wi-Fi network through collaborative efforts, the statement said.
As per the contract, 3i Infotech-led consortium will pay Rs 14 crore per year or 40% of revenue earned (whichever is higher) to RailTel.
The revenue will be largely led by advertising and supported by content/services-based revenue and the consolidated revenue potential from the project is expected to be upwards of Rs 250 crore over five-year period, as per 3i Infotech’s estimate.
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RailTel’s public Wi-Fi network is now available at 6,108 railway stations across India and records more than 1.1 million unique users per day. With this collaborative deal, station Wi-Fi is set to evolve digital experience to users, the statement said.
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