Pitch deck meets checklist: why Rakesh Jhunjhunwala wrote a cheque for Akasa Air
Eduardo Saverin
Synopsis
Typically, airlines are launched with a blitzkrieg of branding campaigns and fare disruption to penetrate the market and gain initial traction. But Akasa hasn’t made any such noise. The airline is trying to fly under the radar as it slowly enters the rivals’ turf. Moreover, there is a long-haul plan as well at play.
In a television interview three years ago, late ace investor Rakesh Jhunjhunwala talked about two of his favourite success stories in India Inc during the last decade. In a year when the country’s oldest private carrier, Jet Airways, had shut down, it was surprising that one of his picks was an airline.“I think the two greatest companies created in India in the last 10 years are IndiGo and DMart. Now, what did IndiGo do? It got a USD6 million
BY
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