A survey of 2,000 adults found two thirds of Love Island watchers partially disrobe to “get in the mood” for the saucy programme.
Three quarters of fans of the show even said they’ve watched at least one episode completely in the nude.
And 21 percent admitted to taking steamy snaps for social media when they’re too hot to wear much in the way of clothing.
More than one in four (27 percent) have also been made hot under the collar by an episode of Baywatch, resulting in clothes coming off.
Research, commissioned by energy company Utilita, revealed other shows to have the same impact include Bridgerton (23 percent), Selling Sunset (21 percent) and Below Deck (20 percent).
A Utilita spokesperson said: “Every day our customers’ smart meters collect millions of data points, and our analysis was showing that households were putting their heating on at least once a week during summer – we wanted to understand why.”
It also emerged just under a fifth (17 percent) of respondents even put their central heating on while watching a steamy show – to make it feel more real.
The same have done the reverse in winter, when watching a programme set in snow-covered surroundings, so they could feel just as chilly as the characters on TV.
The research also found 46 percent of adults admitted to putting on their central heating during summer months, which makes up the largest part of the energy bill.
More than a tenth (13 percent) even confess they “often” have the heating on between May and September.
Of those who do fire up the radiators during summer, on average they’ll put it on three times a week per household.
Four in ten adults polled, via OnePoll, put their winter clothes away in storage when the summer months roll around, and 58 percent of them “begrudge” digging them back out if the mercury drops – causing them to turn the heating on instead.
Utilita’s spokesperson added: “We’re all guilty of choosing heating over wearing something more weather-appropriate, but it seems what’s on the TV is having a big impact, too.”
For all the latest Lifestyle News Click Here
For the latest news and updates, follow us on Google News.