Anastasia Radzinskaya is still in primary school – but the pint-sized YouTuber is raking in a fortune every single month.
TikTok has quickly become a popular platform for influencers to earn themselves a quick buck, but there’s a new group of rich kids earning seriously big from the app – and many of them are under ten years old.
While many of us slog away at our nine-to-five office jobs, there’s a new crew of child influencers that are earning hundreds of thousands for just one post.
But for seven-year-old YouTube star Anastasia Radzinskaya, life is very different, according to The Sun.
The social media sensation that is Anastasia is ranked seventh in Forbes’ list of the richest YouTubers for 2020, with $US18.5 million ($A25.8 million) in earnings.
The Russian youngster shares videos of her own songs and various activities with her father to TikTok and Instagram.
Known as Nastya to her viewers, she is thought to have raked in a whopping $US28 million ($A39.1 million) last year for her videos about her family holidays, her best friends and lessons on responsibility.
She’s the biggest kid YouTuber in the world, with 250 million subscribers.
Not only that, she’s won eight YouTube Awards and has a whopping 428,000 followers on Instagram.
And she is the only YouTube child star to win four Diamond Play Buttons from YouTube.
Experts at money.co.uk found that Nastya is estimated to earn a whopping 265 times the Russian average salary at $US165,030 ($A230,987) a month.
According to Forbes’ latest list of the 10 richest content creators on the platform, Nastya was the sixth-highest-earning YouTube star in the world for 2021.
She is the only female who made the list, and she has been there for three years straight.
When Nastya was born in January 2014, she was diagnosed with cerebral palsy (although this later turned out to be a misdiagnosis) and doctors warned her parents that she might never be able to speak.
At the time, her mother Anna owned a bridal salon earning around 300,000 Russian Rubles ($A5491) each month and her father Sergey had a construction company which was slightly more profitable but a lot less stable.
In 2015, her parents both sold their companies to create the Like Nastya YouTube channel, surviving off their family savings until the channel became profitable.
They started the channel in order to deal with Anastasia’s diagnosis and encouraged her to speak, walk and enjoy herself.
As the years went by, the numbers of her viewers grew massively.
In just one year, her following grew to 107 million subscribers across seven channels.
Forbes magazine noted Anastasia was “one of the world’s fastest-growing creators, thanks to videos in seven languages” in 2019.
In 2020, Nastya sold the rights to her old YouTube videos to Spotter while retaining rights to new content, according to the publication.
Along with her Spotter money, Nastya also acquired her fortune through brand deals, a merchandise line and an NFT collection.
With her parents, Nastya runs family-friendly YouTube channels, including Like Nastya, Stacy Toys, Like Nastya Vlog, Stacy Show, Funny Stacy and Funny Stacy PRT.
Combining the viewership across her six channels makes Anastasia the biggest children’s YouTuber in the world, the most popular children’s vlogger on YouTube and the third most-subscribed to children’s YouTuber.
This article originally appeared in The Sun and has been reproduced with permission
Originally published as How YouTube child star Anastasia Radzinskaya made $A39 million in 2021
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