While Musk’s plan for ad revenue sharing sure sounds like a desperate attempt to lure creators as well as advertisers onto the platform, there’s a huge caveat. Only accounts subscribed to the Twitter Blue service will be eligible for an ad money cut. In a nutshell, if you seek to make money from reply section ads, you will first have to pay a sum of $8 per month to the company.
Musk also clarified that legacy verified accounts will have to pay for a Twitter Blue subscription in order to retain the blue check mark and command a cut from ads popping up in their reply sections. He has previously stated that a Twitter Blue subscription will be mandatory for retaining the coveted blue tick following a grace period.
Twitter’s legacy Blue Verified is unfortunately deeply corrupted, so will sunset in a few months
— Elon Musk (@elonmusk) February 3, 2023
“Twitter’s legacy Blue Verified is unfortunately deeply corrupted, so will sunset in a few months,” he wrote earlier this week. However, Musk’s announcement hasn’t really won a lot of fans. Plus, it also portends that ads will soon be a commonplace in the replies, opening a whole new universe for spammy ads and making it an even less desirable place to look for meaningful user interactions.
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