Maruti wants to sell 2 million cars a year, but it first needs to cut the long waiting time
Eduardo Saverin
Synopsis
Chip shortage is still a pain point for carmakers. Maruti is facing a model-wise constraint to meet demand. Grand Vitara, Brezza, Swift, XL-6, and Ertiga have waiting periods ranging from two-nine months. Maruti’s production in October and November was down to 153,550 and 151,326 units, respectively, from 173,929 in September.
One couldn’t miss the buoyancy in RC Bhargava’s voice after Maruti Suzuki India’s second quarter results late last month. And understandably so. Revenue was up nearly 46%, profit had zoomed 4X. Industry experts sounded upbeat about Maruti achieving annual sales of 2 million units by 2023. “The major determinant of our ability to succeed is going to be the semiconductor components itself,” Bhargava, chairman of Maruti Suzuki, declared. He,
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