Kevin Feige Says Marvel Makes Movies Specifically for Packed Theaters

Marvel Studios president Kevin Feige has reiterated his commitment to delivering the theatrical experience.

During a recent interview with Rotten Tomatoes, Feige said that every Marvel movie is made with a theater audience in mind. He explained how those working on the movies build specific moments into stories, knowing they will garner a range of reactions from those seated inside a packed theater experiencing a movie on the big screen together.

“[Every] time we make a film, it is with the expectation of delivering on a promise of an experience, to be experienced together in a theater,” Feige told the outlet. “And seeing where people laugh or seeing where people get very quiet and still, or where people cheer if we should be so lucky, in moments in the movie…

“We spend years and years trying to work up to those moments, and being in a theater and seeing it and seeing it happen, there’s nothing better,” he added, acknowledging the pay-off of witnessing an audiences’ response. “Every decision we make is from the point of view of sitting in a crowded theater experiencing the story.”

As the first movie of MCU’s Phase 4, Black Widow is the most recent Marvel release to debut in theaters. It achieved the largest US box office opening since the COVID-19 pandemic began, and it earned more than $215 million globally. The movie also opened to more than $60 million on Disney+ with Premier Access, proving that both can coexist and bring success.

IGN’s review of Black Widow recognized that the movie benefitted from “a post-Endgame era that has unshackled the Marvel Cinematic Universe from its own precise format,” though we felt it sometimes struggled to “strike a balance between action and family drama” and, ultimately, it didn’t quite turn out to be “the stellar solo film the fallen Avenger deserves.”

Beyond Black Widow, there’s a whole slate of Phase 4 movies still to come. Shang-Chi and the Legend of the Ten Rings will be the next to debut in September, with Eternals in November, and Spider-Man: No Way Home in December. After that, Doctor Strange in the Multiverse of Madness will premiere, serving as the first Marvel flick of 2022.

Adele Ankers is a freelance writer for IGN. Follow her on Twitter.

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