IPL brand value touches $3 billion

The significant growth in the league’s value has largely been attributed to the recent media rights deal inked between the IPL and Viacom18 and Disney Star for the 2023-2027 period. After an intense auction process, the media conglomerates shelled out ₹48,390 crore collectively.

The IPL has seen a compounded annual growth rate (CAGR) of 18% in its media rights from 2008 to 2023. The growth in absolute terms between the 2017 and 2023 cycles surged by a whopping 196%.

The league’s broadcasting fee, compared with other professional leagues in the world on a per-match basis, is above the National Basketball Association (NBA), the English Premier League (EPL) and the Bundesliga and is second only to the National Football League (NFL).

“Created on the American style of franchise-based systems of hiring players, the IPL has established itself as a hugely lucrative sports league, along similar lines as the NFL and the NBA,” commented Harsh Talikoti, senior vice president, corporate valuation advisory services at Houlihan Lokey.

Chennai Super Kings had a brand value of $212 million, growing year-on-year at 45.2%. This was the most popular team in terms of brand ranking and business enterprise value ranking.

Royal Challengers Bangalore ranked second in terms of brand value at $195 million and the Rajasthan Royals saw the highest incremental brand value rise in percentage terms year-on-year of 103%.

While Mumbai Indians was popular, it was not in the top two teams list as per the report. It had a brand value of $190 million and grew about 34.8% from its previous year’s brand value of $141 million. It was Rajasthan Royals that grew the most due to their on-field performances this year, growing 103% to $120 million from $59 million.

The report has taken into consideration the income and cash-generating capability of the IPL on a stand-alone basis.

Updated: 10 Jul 2023, 05:07 PM IST