Efficient loan origination and field sales operations are critical to creating an agile customer experience (CX) for various financial services companies, including NBFCs. As a commitment to deliver seamless CX, Ambit Finvest wanted to move away from manual and time-consuming physical and paper-based operational activities to a complete, digitally accelerated, accurate, and user-friendly system connected with industry-leading credit bureau and loan management systems.
Ambit Finvest partnered with Damco Solutions to implement a custom Salesforce solution that helped its sales team to digitally transform their sales journey, from loan request to loan disbursement and post-sanction process. This mobile-ready, DSA-focused, and geolocation intelligence-based Salesforce solution has helped them reduce their effort by more than 70% for document collection and validation, to track the status of the loan applications and collections in real-time. It also helped manage the performance of the entire feet-on-street sales team and improve intra-team collaboration. From requesting a fresh loan to a go/no-go decision, the time taken was also reduced from several days to a few minutes, which enhanced the customer experience further.
“Ambit Finvest is committed to understanding the ‘super needs’ of our clients and creating unparalleled customer-centric and future-ready solutions to surpass their expectations. We were confident that our collaborative partnership with Damco Solutions and Salesforce would streamline and transform how we create value for our clients,” said Smitesh Shah, EVP & Head of Business Technology Transformation, Ambit Finvest Pvt. Ltd.
“Salesforce has proven to be a game-changer in financial services to drive business growth. We realised Ambit Finvest’s grand vision to grow its business with more efficient customer-facing operations, and we’re thrilled to support them in their journey. This is a testament to Damco’s proven ability and unwavering focus on delivering business value through customised Salesforce-based solutions,” said Alok Khandelwal, Vice President of Salesforce Practice, Damco Solutions.
About Ambit Finvest
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Ambit Finvest Pvt. Ltd. is the systemically important non-banking financial company (NBFC) of Ambit Group, and so far, has helped 14,000+ clients across institutions, corporates, high-net-worth individuals, self-employed individuals in realising the true potential of their businesses and helped them grow to achieve their goals. In the last three years, it has disbursed over INR 2,100 crore worth of loans. It gives loans to SMEs for the expansion of business, working capital requirements, capital expenditure, and replacement of assets.
About Damco Solutions
Damco Solutions is a global IT consulting company with a presence in the US, UK, Luxembourg, Middle East and India. For over two decades, Damco Solutions has been a one-stop solution, service, and technology provider for its global clientele comprising SMBs, Fortune 500 companies, and public-sector organisations. As a Salesforce Gold (crest) Consulting Partner, it co-creates personalised and cost-effective Salesforce CRM solutions to help its clients ensure business growth, improve operational efficiency, build stronger customer relationships and gain competitive advantage underpinned by its highly efficient team of certified Salesforce developers, product consultants, administrators, and architects that have delivered over 75 projects till 2022.
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